This one's for Douglas Coupland

I walked into a giant Walgreens in New Jersey and was so overwhelmed by the number and amount of products for sale that I completely forgot why I was there. I noticed that several people were leaving with large bottles of lotion that had "Helen" written in large letters across the label. I found the shelf of "Helen" brand cleaning products just down the way from the entrance. Included were "Helen" brand lotion, soaps, and most peculiarly, "Helen" brand eyeglass-cleaning towelettes.